Apr 6 2016

Excuses Small Business Make When They Refuse To Market Their Business Online

A proper marketing strategy is important to every small business. And yet there are many small business owners who would make excuses as to why they aren’t marketing their business online. They just don’t understand the benefits of online marketing. These excuses that they have would make their business lose a lot of opportunities.
Here are the common excuses business owners have for not taking advantage of online marketing.

Not enough time – A lot of small business owners would say they don’t have enough time to spend on online marketing. They would say they would rather spend their time on other important matters that would help them run their business. But the truth is making time for online marketing is a sound investment. Moreover, online marketing doesn’t require a lot of time. In fact, business owners can hire online marketing company Denver and let them manage the campaign.

I’m busy with other things – Similar to “not having enough time” excuse. Some business owners refuse online marketing because they are busy with other things. However, a small business owner should understand that when it comes to running your business, you have to take in a lot of responsibilities and tasks in order to make the business succeed. One of these responsibilities and tasks would include online marketing.

Don’t have knowledge about online marketing – Having knowledge is a plus but small business owners need not to have knowledge about online marketing. This thing can be gradually learned. Or perhaps, it can be outsourced to other people. There are consultants or firm that can help small businesses build up their image online. Yes, it may be costly, but it will be worth it when the time comes.

It is too expensive – It is understandable that small business owners do not have the same financial resources as their bigger counterparts. This is why they tightly manage their finances when running their businesses. For that reason, they become afraid to try online marketing. True, online marketing may cost them but it is never too expensive and the returns are very high.

I have no website – Indeed, when it comes to online marketing, having a website is a must but that doesn’t mean one should ignore online marketing because they have no website. There are many website building platforms online that will allow anyone to build a good website in a short amount of time. There are also professional services that can help build websites for a certain price.
Online marketing is a waste of time – This is a short sighted excuse. Online marketing is never a waste of time. In fact, it is worth it.

People know us already – There are small business owners who are satisfied with the customers they have as well as the attention they are getting. Unfortunately, if one wants to grow getting customers and attention would not be enough. What’s needed is to build a name for business and make it known to more and more people. The more people that would know them, the more customers and growth they could enjoy.

My business doesn’t operate online – So what if business operates locally? Online marketing can still help. Marketing the business online will help reach out to more people. The reach is far better than traditional advertising or word of mouth. Moreover, marketing online will allow the business to promote their products, services or special offers to people who prefer to search for business online.

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